Western Union needed to sharpen its international proposition and fuel global growth plans. We delivered a deep, multi-market research programme that combined senior stakeholder insight with large-scale quantitative validation.

The Challenge

Western Union needed more than just market data — they needed deep, actionable insight into the commercial decision-making landscape across key international markets.

The challenge was to uncover the business challenges, market dynamics, and buying behaviours shaping 15+ diverse regions, and to deliver findings robust enough to inform both strategic positioning and global growth planning.

Our Solution

We designed and delivered a comprehensive international research programme covering 15+ markets across EMEA, the Americas, and Oceania. Our approach combined qualitative and quantitative methods to deliver a complete view:

• Qualitative research: We conducted in-depth interviews with senior decision-makers in each market, exploring business challenges, market dynamics, and key drivers behind commercial decisions.

• Quantitative research: To validate the findings at scale, we surveyed over 30,000 respondents, providing robust, statistically significant insights across all target markets.

We synthesised the findings into a detailed strategic report, highlighting both global patterns and market-specific nuances.

To bring the insights to life, we ran a series of stakeholder presentations across regions, helping Western Union’s leadership teams turn research into clear, confident action plans.

Impact

The insights provided Western Union with clear, strategic direction to refine their international proposition and strengthen market positioning. The research also played a critical role in informing global growth planning, ensuring that Western Union could move forward with decisions grounded in real-world market intelligence.