About Us
We’re not here to make noise. We’re here to make growth happen.
Big Wednesday exists to bring clarity to the chaos of modern marketing.
We help ambitious, data-driven brands outthink their competition — combining strategy, creativity, and proprietary technology to deliver measurable business results.
Our Philosophy: No more guesswork. Just growth.
We believe marketing should be accountable.
Every idea, every campaign, every channel must prove its value.
That’s why we’ve built a different kind of agency — one designed around data, not opinions.
Our proprietary technology, Cubed, gives brands full visibility across the customer journey — revealing what truly drives performance and where growth is hiding.
The result? Smarter decisions, faster action, and marketing that finally makes sense.
How We Work
We sit shoulder to shoulder with our clients — aligning strategy and execution from day one.
We don’t sell off-the-shelf services; we build custom growth frameworks designed to outpace your market.
Our approach combines:
Strategy that sees the whole picture – informed by insight, guided by goals.
Creative that cuts through – content and campaigns built to engage and convert.
Technology that measures what matters – from attribution and SEO to predictive analytics and AI.
Every recommendation we make ties directly to your commercial outcomes. No vanity metrics. No black boxes. Just measurable impact.
Our Formula for Growth
We bring together six core capabilities that drive sustainable, measurable growth.
We don’t just provide services — we deliver outcomes.
1. Digital Strategy
A bespoke roadmap designed to take you from where you are now to where you want to be — built on data, insight, and purpose.
2. Content Creation
Powerful storytelling, crafted content, and engaging visuals — tailored to capture attention and drive meaningful action.
3. PR & Communications
We amplify your story, build your reputation, and secure coverage that positions your brand as a leader in its field.
4. Technical SEO
We optimise performance from the inside out — ensuring your site is fast, discoverable, and ready for whatever search brings next.
5. GEO & AI Search Optimisation
We make sure you’re visible where it matters most — blending AI insight and local data to stay ahead of ever-evolving search behaviour.
6. Attribution & Insight (Cubed)
Our proprietary technology, Cubed, tracks and attributes every touchpoint across the customer journey — giving you full visibility of what truly drives results.
It also surfaces real-time trend data so you can spot opportunities before your competitors do.
Who We Partner With
We work with brands who share our mindset — ambitious, data-driven, and ready to challenge the status quo.
From global leaders like Western Union, Lovehoney, and VisitScotland, to high-growth challengers making their mark, our clients all have one thing in common: they expect marketing to deliver real business results.
The Big Wednesday Way
We Measure What Matters — Accountability is in our DNA.
We Build Technology That Works for You — Not for vanity. Not for dashboards. For decisions.
We Move Fast — Real-time data means real-time optimisation.
We Care About the Whole Journey — Because growth isn’t one channel, one click, or one campaign.
Our Team
We’re a collective of strategists, data scientists, creators, and technologists — all united by one goal: turning marketing performance into measurable business growth.
Our headquarters are in Edinburgh, with talent across the UK and partners worldwide.
Ready to Turn Insight into Growth?
If you’re tired of vanity metrics and ready for marketing that performs — let’s talk.
What our clients think
Our average score from our client scoreboard is 85%.
We ask our clients to score our work across different types of categories including data analysis & accuracy, technical categories around specific services delivered, account management, meeting structure and evidencing that we understand and deliver on client expectations.
These are graded 0-10. We’re proud that we have not achieved a score lower than an 8 in any category, with any client.
This feedback is essential for our evolution and being confident that we are working hard for our clients to the best of our understanding and ability.
But of course, it's a constant – are aimed to ensure these relationships deliver for everyone. Good client relationships are essential not only for the business, but for our people too.
Our clients say this about us:
“The BW team are always on-top of what we need to do, and when. The Monday board is very detailed and up to date, which is useful for sharing information beyond the digital team. Response times are quick, and queries are diverted to the appropriate teams where needed. We’ve rarely, if ever, had to wait more than 1h to have our queries answered. ”
“A herculean amount of work has been put in to refining and remapping thousands of tracked keywords, in the wake of our recent restructure activity. This data is vital to our business and those efforts on have enabled us to continue day-to-day operations without a hitch - minimising the restructures impact on reporting and work as much as possible. ”
“The Technical team continue to provide excellent support and have been invaluable help in checking and rectifying issues throughout our site restructure process. This has involved a lot of remapping and checking of internal links. ”
“The BW team always provide a wealth of information from a variety of angles. This has been useful in understanding user behaviour changes in recent months. This information, across our markets, has enabled us to create positive and constructive narratives on performance - beyond surface level traffic. ”
“Digital & PR teams continue to work hard to foster relationships and champion the outreach process with our internal teams. The recent campaigns thanks to these ever-deepening relationships, have delivered even greater successes. We continue to work closely on refining our processes aiming to understand and remove barriers. ”